{"id":1641,"date":"2022-06-15T12:24:57","date_gmt":"2022-06-15T15:24:57","guid":{"rendered":"https:\/\/ssperform.com.br\/?page_id=1641"},"modified":"2026-03-02T13:32:48","modified_gmt":"2026-03-02T16:32:48","slug":"fundamentos","status":"publish","type":"page","link":"https:\/\/ssperform.com.br\/en\/fundamentos\/","title":{"rendered":"Fundamentals"},"content":{"rendered":"
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FUNDAMENTOS<\/h1>\n

Satisfa\u00e7\u00e3o dos Stakeholders Performance teste<\/strong><\/h3>\n

A m\u00e9trica<\/b><\/p>\n

O SSPerform<\/b> est\u00e1 fundamentado na teoria dos stakeholders<\/i> que tem suas ra\u00edzes em 1984 com a publica\u00e7\u00e3o, pelo acad\u00eamico Edward Freeman, do livro Strategic Management: A stakeholder Approach<\/i>. Mais tarde, Freeman et al. (2010), publicam o artigo: Stackholder Theory: The State of the Art<\/i>.<\/span><\/p>\n

In essence, stakeholder<\/em> theory defines that the purpose of a business is to create value for all stakeholders <\/em>(employees, customers, suppliers, communities, and financiers, among others).<\/p>\n

Freeman, \u00e0 \u00e9poca, se contrap\u00f4s a afirma\u00e7\u00e3o de Milton Friedman, ganhador do pr\u00eamio Nobel de economia, que em 1970 publicou um artigo na Harvard Business Review em que propunha que o objetivo das empresas \u00e9 trazer retorno financeiro aos propriet\u00e1rios e acionistas (os shareholders<\/i> da empresa). Esta vis\u00e3o de Friedman norteou os princ\u00edpios do capitalismo por d\u00e9cadas.<\/p>\n

Outros autores e entidades tamb\u00e9m contribu\u00edram com a evolu\u00e7\u00e3o dos princ\u00edpios do capitalismo.<\/p>\n

Elkington (1998) prop\u00f4s que em adi\u00e7\u00e3o aos financeiros fossem tamb\u00e9m considerados os resultados da sustentabilidade (sociais e ambientais), base dos atuais preceitos ESG<\/b>.<\/p>\n

A entidade americana Business Roundtable (BRT)<\/i>, <\/b>em agosto de 2019, em linha com os postulados de Freeman, anunciou seu compromisso pela satisfa\u00e7\u00e3o dos stakeholders.<\/i><\/p>\n

Com esse compromisso, assinado por 181 CEO\u2019s<\/i> das maiores empresas americanas, globais, o vi\u00e9s socioambiental do capitalismo representado pela satisfa\u00e7\u00e3o de todos os stakeholders<\/i> passou a se ancorar em poderosa aliada.<\/p>\n

No other association in the world brings together, interacts with and can satisfy the interests of such a large and diverse number of stakeholders.<\/p>\n

A BRT<\/i><\/b> re\u00fane milh\u00f5es de empregados e clientes, milh\u00f5es de micro a grandes fornecedores de P&S<\/i>, milhares de comunidades atendidas, al\u00e9m do que, incont\u00e1veis entidades sociais s\u00e3o beneficiadas por essa imensa rede.<\/p>\n

In turn, the performance indicators were updated over time to reflect the purpose of capitalism and companies\u2019 objectives.<\/p>\n

Until the early 1990s, when Friedman's ideas prevailed, performance was measured only by financial metrics.<\/p>\n

It is known that the work of Kaplan & Norton (1992) was a milestone in the business measurement system.<\/p>\n

At that time, these authors introduced the Balanced Scorecard (BSC) concept and, since then, dozens of unprecedented business performance indicators, including intangible metrics, have been used by companies in addition to financial ones.<\/p>\n

There is currently a massive use of key performance indicators (KPIs) that are different and independent of each other.<\/p>\n

To designate the performance of a certain area of the company, a set of correlated indicators is necessary.<\/p>\n

Em outras palavras, um conjunto de indicadores de qualidade precisa ser aplicado para indicar a qualidade de P&S<\/i>, outros conjuntos para indicar a performance da empresa em seguran\u00e7a do trabalho, ou satisfa\u00e7\u00e3o do cliente, e assim por diante.<\/p>\n

No entanto, medir a performance geral ainda \u00e9 uma quest\u00e3o sem resposta.<\/p>\n

Assim, preenchendo essa lacuna, a satisfa\u00e7\u00e3o dos stakeholders<\/i><\/b> <\/i>\u00e9 proposta como uma m\u00e9trica \u00fanica<\/b> para avaliar a performance geral de uma empresa.<\/b><\/p>\n

Essa proposi\u00e7\u00e3o leva em considera\u00e7\u00e3o a clara evolu\u00e7\u00e3o do conceito de objetivo corporativo centrado na satisfa\u00e7\u00e3o dos acionistas (shareholders<\/i>) para a satisfa\u00e7\u00e3o de todos os stakeholders<\/i> e se baseia no fato de que, na perspectiva dos stakeholders<\/i>, uma empresa tem performance boa ou ruim na medida em que suas necessidades est\u00e3o sendo ou n\u00e3o satisfeitas. Portanto, sendo a satisfa\u00e7\u00e3o dos stakeholders <\/i>assumida como princ\u00edpio ou pressuposto natural da performance, ela j\u00e1 est\u00e1 sancionada pela maioria, como todo princ\u00edpio ou pressuposto de qualquer fen\u00f4meno deve estar.<\/p>\n

Os dados aqui relatados, por si s\u00f3, eliminam qualquer d\u00favida de que a satisfa\u00e7\u00e3o dos stakeholders<\/i> se consolidar\u00e1 como o objetivo central das empresas, isto \u00e9, como novo formato do capitalismo das pr\u00f3ximas d\u00e9cadas.<\/p>\n

Nesse sentido, o SSPerform<\/b> se alinha aos mais recentes preceitos de gest\u00e3o, sua aplica\u00e7\u00e3o promove o aprendizado individual e se configura numa excelente ferramenta para gestores que desejam avaliar e entender a overall performance <\/b>de sua empresa, assim como implementar melhorias por meio de pr\u00e1ticas e valores que constituem uma eficiente performance culture<\/b>.<\/p>\n

Study references<\/b><\/p>\n

Para acesso aos estudos acad\u00eamicos que deram origem ao SSPerform<\/b>, acesse a tese de doutorado
(https:\/\/www.usf.edu.br\/galeria\/getImage\/427\/2755008502534824.pdf<\/a>) e artigo acad\u00eamico (https:\/\/submission-pepsic.scielo.br\/index.php\/rpot\/article\/view\/24315<\/a>) do autor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

FUNDAMENTOS Satisfa\u00e7\u00e3o dos Stakeholders Performance teste A m\u00e9trica O SSPerform est\u00e1 fundamentado na teoria dos stakeholders que tem suas ra\u00edzes em 1984 com a publica\u00e7\u00e3o, pelo acad\u00eamico Edward Freeman, do livro Strategic Management: A stakeholder Approach. Mais tarde, Freeman et al. (2010), publicam o artigo: Stackholder Theory: The State of the Art. Em sua ess\u00eancia a teoria dos stakeholders define que o prop\u00f3sito […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nFundamentos - SSPerform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssperform.com.br\/en\/fundamentos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundamentos - SSPerform\" \/>\n<meta property=\"og:description\" content=\"FUNDAMENTOS Satisfa\u00e7\u00e3o dos Stakeholders Performance teste A m\u00e9trica O SSPerform est\u00e1 fundamentado na teoria dos stakeholders que tem suas ra\u00edzes em 1984 com a publica\u00e7\u00e3o, pelo acad\u00eamico Edward Freeman, do livro Strategic Management: A stakeholder Approach. Mais tarde, Freeman et al. (2010), publicam o artigo: Stackholder Theory: The State of the Art. 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